Sketchin' Logo's

3 Weeks have passed, the Easter break was good it gave me a change to relax and de-stress, so I felt good when I came back yesterday morning.

Monday morning started off with an introduction to the new assignment, “Wailing Whales”, my version of this assignment is split into 4 tasks, which are to

• · Re-design the ‘emit’ logo
• · Re-design the CD Cover for my artist
• · Create a pre-flight package of the project
• · Project evaluation

This may not sound like a lot to do over the next 6 weeks but as I have began to notice, there is a lot of sketch work involved.

After this Steve went on to another lecture concerning logos, we were shown a variety of different types of logos ranging from just text, juts an image and a combination of both. The logos were from major companies like Ford and Microsoft’s Xbox 360.

After this lecture I began to create a production schedule, this consisted of the tasks I will do for the next few weeks, although I have put aside 1 week do some more work for the A1 Sketch blog task just so i can get up to speed with some inspirational artwork.

After that Steve began the second lecture on logos, it involved the main points of a good logo which are:

• · Shape – The shape of the logo
• · Contrast – make sure it looks good in gray scale
• · Weight – the logo doesn’t require thin lines
• · Presence – Making use all the white space

A former student named Johnny Haynes came in to speak of his job and the websites he has created, it was a god experience it seems that the work place isn’t anything like I thought it would be like. I expected Johnny to be in a suit, but he came in college in jeans and was very laid back.

The rest of the afternoon consisted of sketching logos for Emit; I had filled a page before I left.

Today began with a lecture form Steve, which was basically about the CND logo, also known as the ‘Peace’ symbol, the lecture was basically about the re-vamp of the logo, all the groups were asked to do the same, so ours, ‘Gamma’, decided to go our separate ways for 15 minutes and do some sketching, we ended up using one of Andrews Designs which was an eye with a globe as the pupil, after we presented it we were told that it is similar to the CBS logo, which it was.

In the afternoon ‘Gamma’ had a seminar group with Steve, we went over some of our logo sketches and once again went over the basics of A7.

The rest of the afternoon consisted of sketching more logos and collecting different fonts and experimenting with them.

My goals for the rest of the week are as follows:

• · Continue sketching in sketchbook
• . Gather more fonts
• · Collect one or two photos
• · A1 Sketchblog work